Welcome to my Personal Website!
I am an Associate Professor and Dean at IPAM Lisboa and an Assistant Professor (Adjunct) at Católica Lisbon School of Business & Economics.
My research work is an intersection between marketing strategy and hybrid organizations in non-legitimized contexts (marginalized market categories). A second stream of research is the role of social media on an organization’s image and legitimacy gains and its impact on stakeholders’ opinions (consumers, government, among others).
I teach several courses, including market research, hybrid organizations, consumer analytics, marketing strategy, among others.
I practice mindfulness and yoga. I believe that together we can create a better world and that a new society and economy may emerge, a more responsible, loving and caring one!
Feel free to get in touch, click here