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Welcome to my Personal Website!

I am a Professor at IPAM Lisboa and Católica Lisbon School of Business & Economics.

My work is an intersection between marketing strategy and hybrid organizations in non-legitimized contexts (marginalized market categories). A second stream of research is the role of social media on organization’s image and legitimacy gains and its impact on stakeholders’ opinions (consumers, government, among others).

I teach several courses, including marketing research, consumer analytics, marketing strategy.

I practice mindfulness and yoga. I believe that together we can create a better world and that a new society and economy may emerge, a more responsible, loving and caring one!

Feel free to get in touch, click here