Marta Bicho

My main goal is to build better businesses, through Marketing with Purpose.

I believe together we can build a better world and that a new society and economy may emerge, a more responsible, sustainable, loving and caring one!

I am Dean and Full Professor at IPAM Lisboa. 

I am partner at inSoul – We Take Care of Leaders.

I provide training and consultancy services in sustainability, marketing with purpose, strategy, people engagement, among others.

I own a strong record of teaching and research in Marketing & Management areas, and also a demonstrated history of working in the higher education industry. My research has appeared in top journals, such as the Journal of Academy of Marketing Science (JAMS). You can also find my work and media articles in magazines, such as Briefing, Exame Portugal, among others.

My research work is built on the core of marketing strategy and business with purpose, in particular regarding legitimacy, consumer behaviors, among other stakeholders. 

My greatest skills are

In the News

Artigo de opinião Briefing (03/2021)

Entrevista Exame Portugal (02/2021)

Get in touch

Use the contacts below or the form on the right

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.